Rewarding Customers: 5 Ways to Say Thank You.
Because There’s Always Time to Show Your Appreciation. Let’s face it, we all like to be treated to a little extra attention; we all want to be valued and appreciated whether we’re spending $10, $100 or...
View ArticleGrab Your Marketer’s Summer Reading List!
Top 10 Books for Every Marketer’s Summer Reading List Every year my alma matter publishes a summer reading list compiled by the English Department. On the list are books I love, books I’ve never heard...
View ArticleSocial Media – Comments, Complaints, and Observations
Navigating social media can be a challenge for even the savviest Social Media Manager, so it is not hard to imagine how much more difficult the task becomes for a small business owner trying to manage...
View ArticlePut your Best Cosmetic Label Forward
When you compete in a crowded marketplace, you need every advantage you can get. Having a great product just isn’t enough anymore. You need a great package design, a strong image, and the exact right...
View ArticleLove your Customers by Creating Products With Them in Mind
Do you love your customers? Why are you in business? To make money? Sure. But it’s also likely that you are interested in providing a product or service that either solves a problem your customers have...
View ArticleSEO & SEM: Three Steps To Help Your Audience Find You
How large is your brand? Your audience? What about the reach of your advertising? You might be thinking you need a giant budget, years of school, or bleeding edge software to be successful in marketing...
View ArticleWhy You Need Social Automation: Using ‘Set It & Forget It’ Tools
If you’re creating content or managing social media for your brand, then you know exactly how difficult it is to keep coming up with new material. You should be focusing on other aspects of your...
View ArticleMarket testing your next beauty product
You are eager to launch your new beauty product and so far you’ve done everything right. At the outset, you created a buyer persona to identify your target customer, and used all of the ensuing...
View ArticleUnderstanding Organic Certification for Cosmetics
Using “Organic” On your Product Label You see just how popular “organic” products are as soon as you walk into any grocery store, big box store, local coop or salon, etc. Organic is everywhere and...
View ArticleReaching Millennial Consumers
Millennial consumers are reshaping beauty, philanthropy, and consumer spending. These digital natives have massive spending power, estimated at $200B in the US alone by the end of 2017. By the end of...
View ArticleTop Tips for Selling Cosmetics on Amazon
Selling through Amazon Amazon is arguably the world’s largest online marketplace. According to Statistica, in September 2017, 187M shoppers visited Amazon online websites. Who wouldn’t want to be...
View ArticleWhat is Influencer Marketing? What is an Influencer?
Today let’s talk about influencer marketing. What it is, how it works, and how to approach it. We’ve done some research and gathered several great insights from actual influencers, brands who have...
View ArticleChoosing an Influencer – Influencer Marketing
Choosing an Influencer for Your New Influencer Marketing Campaign In our last post, we discussed what influencer marketing is, how it pays off, and the types of influencers typically seen. In this...
View ArticleContacting Your Influencer – Influencer Marketing
We’ve covered what influencer marketing is, how to choose the right influencer, and now it’s time to give concrete advice about contacting your influencer and starting your campaign. Here we’ll cover...
View ArticleGetting Started with Digital Marketing
An Introduction to Digital Marketing in 2018 Digital marketing is an unavoidable part of growing a beauty or skincare business. Other forms of marketing may still draw customers, but digital marketing...
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